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Events
PROGRAM RECAPS
At the SMPS March education session, Jill A. Pranger, ACFRE presented a fun, engaging, and highly interactive session on the ins and outs of business networking. The program was held in the relaxed environment of Professor Java’s coffee shop in Albany. Attendees included a wide mix of marketers, architects, engineers, and other industry professionals. The group learned helpful tips such as:
Contrary to popular belief, the Business Development responsibility for a firm doesn’t rest solely on the BD and marketing professionals. At the SMPS February education session, Tom Smith, National SMPS President, drove that point home (see photo at right). His presentation highlighted the fact that Project Managers and technical staff who assist with business development are a valuable asset in today’s economy.
The group had a great discussion during the presentation and all walked away with a few new ideas!
Sell From Your Strength: Design and Build Your Brand On October 1, 2009, the Upstate SMPS New York was proud to host “Sell From Your Strength – Design & Build Your Brand” featuring Theresa Marshall, Partner & Brand Strategist at Allegory Studios. Through an interactive workshop attendees learned how to firms can develop a unique and memorable message that speaks more effectively than the bottom line on a fee proposal; how the most recognizable and successful brands apply the power of archetypes to build awareness and loyalty; how to apply those principles to their own marketing strategies to create highly memorable stories and messages about their organization that truly differentiates them from competitors; how to apply a creative blueprint that makes writing proposals, websites and promotional materials consistent, compelling and easy; and how to motivate everyone at their organization to truly understand their story and tell it with passion – at interviews, trade events, social gatherings and even on elevators. |
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